Don't Go Away. We'll Be Right Back by Indu Balachandran

Don't go away. We'll be right back
Indu Balachandran
AED 30.00
ISBN 9789380658698

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Description

A book on advertising for all those who think programmes interrupt commercials. Get valuable insights into the world of Advertising! Such as: A Copywriter s most dreaded word is typo . Like this one that crept into a hotel s hoarding design: Our restaurant has a bra attached . Service people usually get married in the morning. That way, if the marriage doesn t work out, they still have the rest of the day to catch up with their work. Pitches happen when the client realises it s been a long time since he went to the circus, so sends word around town that he s looking for a new agency.

About the Author

Indu (nee Venkataraman) was raised in Bangalore, on an unhealthy diet of Mad magazines since she was eight. A gold medal in journalism landed a job at Deccan Herald, but the chief reporter politely suggested she join an ad agency, seeing her excessive use of exaggeration. Indu joined JWT, moving from Copy Trainee to Vice President and Executive Creative Director, over twenty-nine years. She s won several advertising awards.

Poor Economics by Abhijit V.Banerjee And Esther Duflo

Poor Economics
Abhijit V.Banerjee And Esther Duflo
AED 104.00
ISBN 9781586487980

Description

Winner of the 2011 Financial Times/Goldman Sachs Best Business Book of the Year Award

Billions of government dollars, and thousands of charitable organizations and NGOs, are dedicated to helping the world's poor. But much of their work is based on assumptions that are untested generalizations at best, harmful misperceptions at worst.

Abhijit Banerjee and Esther Duflo have pioneered the use of randomized control trials in development economics. Work based on these principles, supervised by the Poverty Action Lab, is being carried out in dozens of countries. Drawing on this and their 15 years of research from Chile to India, Kenya to Indonesia, they have identified wholly new aspects of the behavior of poor people, their needs, and the way that aid or financial investment can affect their lives. Their work defies certain presumptions: that microfinance is a cure-all, that schooling equals learning, that poverty at the level of 99 cents a day is just a more extreme version of the experience any of us have when our income falls uncomfortably low.

This important book illuminates how the poor live, and offers all of us an opportunity to think of a world beyond poverty.

About the Author

Abhijit Vinayak Banerjee was educated in Kolkata, Delhi and Cambridge, MA. He is currently the Ford Foundation International Professor of Economics at MIT. He is the recipient of many honors and awards, including most recently the inaugural Infosys Prize in 2009, and has been an honorary advisor to many organizations including the World Bank and the Government of India.

Esther Duflo is the Abdul Latif Jameel Professor of Poverty Alleviation and Development Economics at MIT. She studied at the Ecole Normale Superieure in Paris, and at MIT. She is a recipient of several important awards, including a MacArthur "genius" award (2009) and the John Bates Clark medal awarded annually to the best American economist under forty (2010). In 2003, Banerjee and Duflo co-founded the Abdul Latif Jameel Poverty Action Lab (J-PAL), which they continue to direct.

Gandhi:CEO by Alan Axelrod

Gandhi: CEO
Alan Axelrod
AED 60.00
ISBN 9781402790485

Description

Gandhi, a CEO? Absolutely. Not only was he a moral and intensely spiritual man, but also a supremely practical manager and a powerful agent for change,able to nurture the rebirth of an entire nation. To achieve this goal, he mastered the elements of personal leadership and institutional management. Axelrod looks at this much-studied figure in a way nobody has before, employing his fluid, engaging, and conversational style to bring each lesson to life through quotes and vivid examples from Gandhi's life.

About the Author

Alan Axelrod is the author of more than 60 books, including the bestsellers Profiles in Audacity 9781402745317 (Sterling, 2007). He has appeared on MSNBC, thDiscovery Channel,_CNN, Fox. Axelrod and his work have been featured in BusinessWeek, Fortune, and many newspapers, including USA Today.

Napolean: CEO by Alan Axelrod

Napolean: CEO
Alan Axelrod
AED 60.00
ISBN 9781402791086

Description

Napoleon is the brilliant military strategist who also laid the administrative and judicial foundations for much of Western Europe. Axelrod explores six areas that constitute the core of what made Napoleon a great leader: Audacity, Vision, Empathy, Strategy, Logistics, and Tactics. Within these areas Axelrod formulates approximately 60 lessons framed in military analogies, valuable for anyone who aspires to leadership, whether in the boardroom or the Oval Office.

About the Author

Alan Axelrod is the prolific author of more than 60 business and history books, including Sterling's Profiles in, The Real History, and Risk series. He has been a creative consultant and on-camera personality for documentary series on A&E and Discovery Channel, and appeared on MSNBC, CNN and CNBC. He has been featured in BusinessWeek, Fortune, and USA Today.

The Chimp Paradox: The Mind Management by Dr. Steve Peters

The Chimp Paradox:The Mind Management
Dr. Steve Peters
AED 75.00
ISBN 9780091935580

Description

Do you sometimes behave irrationally or impulsively? Do you face some situations with fear and trepidation? Do feelings of self-doubt consume everyday activities?Leading forensic psychologist, Dr Steve Peters, knows more than anyone how impulsive behaviour or nagging self-doubt can impact negatively on our professional and personal lives.In this, his first book, Steve shares his phenomenally successful mind management programme that has been used to help elite athletes and senior managers alike to conquer their fears and operate with greater control, focus and confidence. Seemingly complex concepts are made simple with the use of memorable analogies -- such as the ‘chimp’, that seemingly irrational and impulsive being that inhabits our minds -- and real-life case studies. Never before will you have had such a deep and clear understanding of your own behaviour and natural responses to certain people or situations.This knowledge, combined with simple techniques that can be easily incorporated into daily life, will help you to control your emotional impulses and reach your full potential, leading to success at work and a more harmonious home life.

Winston Churchill:CEO by Alan Axelrod

Winston Churchill:CEO
Alan Axelrod
AED 63.00
ISBN 9781402790492

Description

Winston Churchill, the quintessential leader of the 20th century. Churchill skillfully converted crisis into victory, making the boldest of visions seem attainable. Axelrod looks at this much-studied figure in a way nobody has before: he explores 25 key facets of Churchill's leadership style and decision-making from his early years as a junior cavalry officer to his role throughout WWII. Each lesson is enlivened with a vivid vignette from Churchill's life.

About the Author

Alan Axelrod is the author of more than 60 books, including the bestsellers Profiles in Audacity (Sterling, 2007); Patton on Leadership (Prentice Hall Press, 2001) and Elizabeth I, CEO (Prentice Hall, 2000). He has appeared on MSNBC, The Discovery Channel, CNN, Fox. Axelrod and his work have been featured in BusinessWeek, Fortune, Men's Health, and many newspapers, including USA Today.

The Luxury Strategy:Break The Rules Of Marketing To Build Luxury Brands by J.N. Kapferer And V. Bastien

The Luxury Strategy:Break the Rules of Marketing to Build Luxury Brands
J.N. Kapferer And V. Bastien
AED 183.00
ISBN 9780749454777

Description

Luxury is in fashion and is now to be found in almost every retail, manufacturing and service sector. New terms like "mass-luxury," "new luxury" and "hyper luxury" attempt to qualify luxury. But if everything is luxury then surely the term itself has no meaning There is confusion today about what really makes a luxury product, a luxury brand or a luxury company.

About the Author

Jean-Noël Kapferer is an expert on brand management. His book The New Strategic Brand Management is a key reference work for MBA programs worldwide.  He holds the Pernod-Ricard Chair on Prestige and Luxury Management at HEC Paris.  Also a consultant, he is a member of the board of a major luxury brand, and he frequently gives executive seminars on luxury in China, the US, Japan, Korea and India.  Vincent Bastien is one of the most experienced senior managers in the luxury business.  Formerly MD of Louis Vuitton Malletier and CEO of Yves Saint Laurent Parfums, he has held senior posts at some of the world's most respected luxury brands.  He is now Affiliate Professor at HEC Paris, where he teaches Strategy in Luxury.

Strategy Planning & Execution From A To Z by Rachad Baroudi PhD

Strategy Planning & Execution From A to Z
Rachad Baroudi PhD
AED 50.00
ISBN 9781449965525

Description

The purpose of this book is to identify the critical factors that lead to successful strategic planning implementation. It highlights the reasons why some organizations effectively implement their strategic plan while many others fail to do so.

MANY TOOLS AND TECHNIQUES:
In addition, it aims to inform the reader on various tools and techniques used in strategic planning cycle, from development stage to implementation stage. The majority of organizations fail to successfully execute their strategies.

100'S OF COMMON WEAKNESSES: (What Not-To-Do)
Today, there is a need for a simplified book such as this one to explore the whole strategic cycle to identify and document common weaknesses that lead to failed execution. In short, having an effective strategic planning and execution process is becoming increasingly critical in today's dynamic and integrated environment.

100'S OF CHECK LIST TIPS: (What-To-Do)
Many past high-level articles and theories were written by authors with academic background. This book fills the gap by introducing simple check lists that could be used by strategic planning and performance professionals to do their job more effectively.

About the Author

The author is a leading international consultant in the USA, Canada, and the Gulf region with 20-years experience in organizational development, strategic planning, and performance management. He assisted more than 30 government agencies and departments in developing their strategic plans and performance management frameworks.

The author worked on multiple public-sector projects such as Public Social Agenda, Government 2030 ICT Strategy, Government Performance Management System, Government 2030 Policy Agenda, Government Strategic Reform Framework, and Public Strategy-Budget Alignment.

Screw Business As Usual by Richard Branson

Screw Business as Usual
Richard Branson
AED 75.00
ISBN 9780753539798

Description

RICHARD BRANSON, one of the world's most famous and admired business leaders, argues that it's time to turn capitalism upside down-to shift our values from an exclusive focus on profit to also caring for people, communities and the planet

As he writes:
"It's a vibrant and definite sea change from the way business was always done, when financial profit was a driving force. Today, people aren't afraid to say, Screw business as usual!-and show they mean it.

"It's amazing how I keep coming across the same message, from bustling global cities to the townships of South Africa to small villages in India to G8 climate conferences.

"It's no coincidence that so many people are talking about the same thing. There's a real buzz in the air. Change is happening.

"People often associate me with challenges, with trying to break records while sailing the Atlantic or flying in a jet stream in a balloon or going into space with Virgin Galactic. But this book isn't just about fun and adventure and exceeding one's wildest dreams. It's a different kind of business book. It's about revolution. My message is a simple one: business as usual isn't working. In fact, business as usual is wrecking this planet. Resources are being used up; the air, the sea, the land are all heavily polluted. The poor are getting poorer. Many are dying of starvation or because they can't afford a dollar a day for lifesaving medicine.

"But my message is not all doom and gloom. I will describe how I think business can help fix things and create a more prosperous world for everyone. I happen to believe in business because I believe that business is a force for good. By that I mean that doing good is good for business.

"Doing the right thing can be profitable. I will show how this works step by step in the following pages. It's the core message of this book.

About the Author

Sir Richard Branson is the founder of the Virgin Group. With around 200 companies in more than 30 countries, the Virgin Group has now expanded into leisure, travel, tourism, mobile, broadband, TV, radio, music festivals, finance, health, and renewable energy. Branson’s autobiography, Losing My Virginity, and his books on business, Screw It, Let's Do It and Business Stripped Bare, are all international bestsellers.

Privatize This? by Richard A. McGowan

Privatize This?
Richard A. McGowan
AED 200.00
ISBN 9780313375866

Description

From 2000 to 2008, the Bush Administration championed privatization like no other before it, awarding hundreds of billions of dollars in contracts to outsource services and pushing for greater-than-ever privatizing of our schools, the retirement system, even the war in Iraq. But privatization continues to be a controversial concept, and is as synonymous with waste, cronyism, and fraud as it is with efficiency and competition.

About the Author

Richard A. McGowan, S.J.. is professor of Economics at Boston College. He has published six books on the interactions of business and government as well as winning numerous teaching awards at Boston College.