Great Opening Lines

Sticking with the theme that we started with our recent series of Typographic Ads and Posters we worked with the excellent Dubai-based design firm, WilsionGriffin, to create this cool and fun collection of postcards that have the opening line from a famous novel along with a graphic treatment that reflects the story or ideas contained in the book on one side and the title of the book on the other.

You'll be able to find the postcards hidden in various locations around our stores and, if you're lucky, tucked into your shopping bag when you buy something from us.

Here are all of the opening lines, see if you know which books they're from...let us know in the comments below or on Twitter and Facebook.