Linchpin by Seth Godin

Linchpin
Seth Godin
AED 70
ISBN 9780749953355

Buy this Book

Description

Why are some people easily outsourced, downsized, or freelanced into obscurity, while others have their pick of opportunities? In his most powerful book yet, Seth Godin argues that it's more essential than ever to become indispensable - to become a linchpin. Linchpins are the essential building blocks of great organizations: they invent, lead (regardless of title), connect others, make things happen, and create order out of chaos. They love their work and pour their best selves into it and turn each day into a kind of art - and, in today's world, they get the best jobs and the most freedom. Godin shows that the key to being indispensable is overcoming the fears that hold most of us back. If you have you ever found a shortcut that others missed, seen a new way to resolve a conflict, or made a connection with someone others couldn't reach, then you have what it takes to become indispensable. It's time to stop complying with the system and draw your own map.

About the Product

Seth Godin is the author of ten international bestsellers that have been translated into over 30 languages, and have changed the way people think about marketing and work. His Unleashing the Ideavirus is the most popular ebook ever published, and Purple Cow is the bestselling marketing book of the decade.

His penultimate book, Tribes, is a nationwide bestseller, appearing on the Amazon, New York Times, BusinessWeek and Wall Street Journal bestseller lists. It's about the most powerful form of marketing--leadership--and how anyone can now become a leader, creating movements that matter.

Predictably Irrational by Dan Ariely

Predictably Irrational
Dan Ariely
AED 32.00
ISBN 9780062018205

Description

Predictably Irrational demonstrates how irrationality manifests itself in situations (often very peculiar and hilarious) where rational thought is expected. In this astounding book, groundbreaking in scope and totally original, Dan Ariely cuts to the heart of our strange behaviors and presents outstanding material that will keep every reader transfixed. He explains why honor codes are actually effective in reducting dishonesty in the workplace, why a 50-cent aspirin can cure a headache that a one-cent aspirin cannot, and, ultimately, why we make decisions contrary to our better judgement.
Predictably Irrational will help readers make better choicesin their personal lives, their business lives, and about our collective welfare

Start Up & Run Your Own Business by Jonathan Reuvid

Start Up & Run Your Own Business
Jonathan Reuvid
AED 76.00
ISBN 9780749460600

Description

Starting your own business is one thing, but running and keeping it going is another. Annually, there are around 400,000 start-ups in the UK, but in a single year 300,000 businesses also fail. You owe it to yourself, your family, and your own ambition to make your business one of the success stories. This book helps you do just that. More than a 'how to' book, "Start Up and Run Your Own Business" brings the skills of experienced blue-chip consultants to bear on your enterprise. Now in its 8th edition, the book lends you both the authority and experience you need to make the right decisions to ensure your business survives and thrives beyond the critical first few years. Author Jonathan Reuvid gives expert advice and commentary on all the key issues you need to address to make your business successful - from business definition, marketing and raising finance, to procurement, accountancy, IT, taxation and HR issues. This 8th edition is also fully revised and updated to cover all the ramifications of the current 'credit crunch' conditions and economic downturn for growing and fledgling businesses. Combining best practice advice with cogent strategies for growth and expansion, "Start Up and Run Your Own Business" has earned a deserved reputation for reliability and authority. This new edition continues this tradition, helping you make the most of your business venture.

About the Author

Author Jonathan Reuvid gives expert advice and commentary on all the key issues you need to address to make your business successful - from business definition, marketing and raising finance, to procurement, accountancy, IT, taxation and HR issues. This 8th edition is also fully revised and updated to cover all the ramifications of the current “credit crunch” conditions and economic downturn for growing and fledgling businesses.

The Big Mo by Mark Roeder

The Big Mo
Mark Roeder
AED 73.00
ISBN 9780753539378 

Description

News cycles move faster now than ever before, technology allows us to connect with others in seconds and markets crumble faster than ever. Amidst it all we've come to accept - even expect - that events will continue to accelerate and have an ever greater impact: that the next disaster will always be bigger than the last, that more money than ever will be made in business. Welcome to the new world, in which momentum is the driving force behind everything. Drawing on the latest research by economists and scientists as well as real-life examples, Mark Roeder charts the unstoppable rise of the Big Mo. He reveals why momentum was the real driver of the global financial crisis and how this mysterious force is also at work in spheres as diverse as the media, politics and the environment. This provocative book is essential reading for anyone who wants to understand the dangers of 'going with the flow' and harness the power of positive momentum.

About the Author

Mark Roeder is an author, cultural commentator and corporate executive. He was global head of advertising at UBS, one of the largest banks in the world, and previously held senior positions at Zurich Financial Services and Westpac Banking Group. He has lived and worked in New York, London, Sydney and Zurich. Currently he works with David Hale Global Economics and lives in Sydney and Zurich.

Delivering Happiness by Tony Hsieh

Delivering Happiness
Tony Hsieh
AED 47.00
ISBN 9780446585323

Description

• Pay brand-new employees $2,000 to quit
• Make customer service the responsibility of the entire company-not just a department
• Focus on company culture as the #1 priority
• Apply research from the science of happiness to running a business
• Help employees grow-both personally and professionally
• Seek to change the world
• Oh, and make money too . . .

Sound crazy? It's all standard operating procedure at Zappos, the online retailer that's doing over $1 billion in gross merchandise sales annually. After debuting as the highest-ranking newcomer in Fortune magazine's annual "Best Companies to Work For" list in 2009, Zappos was acquired by Amazon in a deal valued at over $1.2 billion on the day of closing.

In DELIVERING HAPPINESS, Zappos CEO Tony Hsieh shares the different lessons he has learned in business and life, from starting a worm farm to running a pizza business, through LinkExchange, Zappos, and more. Fast-paced and down-to-earth, DELIVERING HAPPINESS shows how a very different kind of corporate culture is a powerful model for achieving success-and how by concentrating on the happiness of those around you, you can dramatically increase your own.

About the Author

In 1999, at the age of twenty-four, Tony Hsieh (pronounced Shay) sold LinkExchange, the company he cofounded, to Microsoft for $265 million. He then joined Zappos as an adviser and investor, and eventually became CEO. He helped Zappos grow from almost nothing to over $1 billion in gross merchandise sales annually, while simultaneously making Fortune magazine’s annual “Best Places to Work For” list. Hsieh currently lives in Las Vegas and sort of has a cat.

Made To Stick by Chip Heath & Dan Heath

Made to Stick
Chip Heath & Dan Heath
AED 47.00
ISBN 9780812982008

Description

Mark Twain once observed, “ A lie can get halfway around the world before the truth can even get its boots on.” His observation rings true: Urban legends, conspiracy theories, and bogus public-health scares circulate effortlessly. Meanwhile, people with important ideas—businessmen, educators, politicians, journalists, and others—struggle to make their ideas “stick.”

Why do some ideas thrive while others die? And how do we improve the chances of worthy ideas? In Made to Stick, accomplished educators and idea collectors Chip and Dan Heath tackle head-on these vexing questions. Inside, the brothers Heath reveal the anatomy of ideas that “stick” and explain sure-fire methods for making ideas stickier, such as violating schemas, using the Velcro Theory of Memory, and creating “curiosity gaps.”

In this indispensable guide, we discover that “sticky” messages of all kinds—from the infamous “organ theft ring” hoax to a coach’s lessons on sportsmanship to a product vision statement from Sony—draw their power from the same six traits.

Made to Stick is a book that will transform the way you communicate ideas. It’s a fast-paced tour of idea success stories (and failures)—the Nobel Prize-winning scientist who drank a glass of bacteria to prove a point about stomach ulcers; the charities who make use of the Mother Teresa Effect; the elementary-school teacher’s simulation that actually prevented prejudice . Provocative, eye-opening, and funny, Made to Stick shows us the principles of successful ideas at work—and how we can apply these rules to making our own messages “stick.”

About the Author

Chip Heath is the Thrive Foundation of Youth Professor of  Organizational Behavior in the Graduate School of Business at Stanford University. He is the co-author of Switch: How to Change Things When Change Is Hard, which debuted at #1 on the New York Times and Wall Street Journal bestseller lists. The Heath brothers previously co-wrote the critically acclaimed book Made to Stick, which was named the Best Business Book of the Year, spent 24 months on the BusinessWeek bestseller list, and has been translated into 29 languages, the last of which was Slovak.

The Mesh by Lisa Gansky

The Mesh
Lisa Gansky
AED 99.00
ISBN 9781591843719

Description

A simple, powerful idea that's reinventing the way smart, adaptive companies do business.

Most businesses follow the same basic formula: create a product or service, sell it, and collect money. What Lisa Gansky calls "Mesh" businesses throw this model out the window. Instead, these companies use social media, wireless networks, and data crunched from every available source to provide people with goods and services at the exact moment they need them, without the burden and expense of owning them outright. The Mesh gives companies a better understanding of what customers really want.

Already, hundreds of successful Mesh companies are redefining how we interact with the people, goods, and services in our lives. These businesses are easier to start and spreading like wildfire, from bike sharing and home exchanges to peer-to-peer lending, energy cooperatives, and open source design. Consider:

• ZipCar profits from streamlined car sharing
• Kickstarter connects artists with funding from enthusiastic supporters
• Music Gym makes finding a recording studio as easy as joining a gym

The Mesh reveals the next wave of information-enabled commerce, showing readers how to plug in and profit.

About the Author

Lisa Gansky has been a founder and CEO of multiple Internet companies, including GNN and Ofoto. She currently advises and invests in several social ventures, including New Resource Bank, Squidoo, Convio, TasteBook, MePlease, Slide, Instructables, and Greener World Media. She is a cofounder of Dos Margaritas, a conservation-focused social venture. She lives in Napa, California.

Rework by Jason Fried & David Heinemeier Hansson

Rework
Jason Fried & David Heinemeier Hansson 
AED 67.00
ISBN 9780091929787

Description

From the founders of the trailblazing software company 37signals, here is a different kind of business book – one that explores a new reality. Today, anyone can be in business. Tools that used to be out of reach are now easily accessible. Technology that cost thousands is now just a few pounds or even free. Stuff that was impossible just a few years ago is now simple. That means anyone can start a business. And you can do it without working miserable 80-hour weeks or depleting your life savings. You can start it on the side while your day job provides all the cash flow you need. Forget about business plans, meetings, office space – you don’t need them. With its straightforward language and easy-is-better approach, “Rework” is the perfect playbook for anyone who’s ever dreamed of doing it on their own. Hardcore entrepreneurs, small-business owners, people stuck in day jobs who want to get out, and artists who don’t want to starve anymore will all find valuable inspiration and guidance in these pages. It’s time to rework work. 

The Personal MBA (Hard Bound) by Josh Kaufman

The Personal MBA
Josh Kaufman
AED 118.00
ISBN 9781591843528

Buy this book on our online store

Description

Getting an MBA is an expensive choice-one almost impossible to justify regardless of the state of the economy. Even the elite schools like Harvard and Wharton offer outdated, assembly-line programs that teach you more about PowerPoint presentations and unnecessary financial models than what it takes to run a real business. You can get better results (and save hundreds of thousands of dollars) by skipping B-school altogether.

Josh Kaufman founded PersonalMBA.com as an alternative to the business school boondoggle. His blog has introduced hundreds of thousands of readers to the best business books and most powerful business concepts of all time. Now, he shares the essentials of entrepreneurship, marketing, sales, negotiation, operations, productivity, systems design, and much more, in one comprehensive volume. The Personal MBA distills the most valuable business lessons into simple, memorable mental models that can be applied to real-world challenges.

The Personal MBA (Paper Back) by Josh Kaufman

 
The Personal MBA
Josh Kaufman
AED 80.00
ISBN 9780670919512

Buy this book on our online store

 

Description

Getting an MBA is an expensive investment which is increasingly hard to justify. The Personal MBA distils the most valuable lessons of business school and the best business books of all time into simple, memorable tools, ideas and mental models that can be applied to any challenge.

 This brilliant book will help you learn the fundamentals of business quickly, effectively, and efficiently. Master concepts such as the 12 areas of core skills, the 80/20 rule and the Savannah Principle, and discover how to apply them to transform your career.

Josh Kaufman has been helping people from around the world improve themselves and their business skills via his popular website www.PersonalMBA.com, which has thousands of loyal readers.