Honey Money:The Power Of Erotic Capital by Catherine Hakim

Honey Money:The Power of Erotic Capital
Catherine Hakim
AED 87.00
ISBN 9781846144530

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Description

Catherine Hakim's original paper on Erotic Capital received broad and international media attention for her idea - from Grazia to Prospect in five languages - as Freakonomics did when it was first written about
Like Freakonomics (48K hb net for Penguin) or The Black Swan (26k hb net for Penguin), Honey Money is a big idea that will change the way you see the world
In Honey Money Catherine Hakim, Senior Research Fellow at the London School of Economics, and author of this new theory, explores how erotic capital is developed from childhood onwards and how people exploit it, consciously and unconsciously, in everyday social contacts and exchanges. She demonstrates how this hidden personal asset enhances our understanding of social interaction in everyday life, love and marriage, successful careers and businesses, both private and public life.

About the Author

Catherine Hakim (born 30 May 1948) is a British sociologist and former civil servant. Her research is focused on labour market topics, women’s issues and research methods. She is known for developing the preference theory and criticism of many feminist assumptions about women's employment. Lately, she has also become known for her work on "erotic capital". She grew up in the Middle East and came to Britain for boarding school aged 16. She has previously been Principal Research Officer in the Department of Employment's Social Science Branch for ten years and Director of the ESRC Data Archive from 1989 to 1990. She is a member of the editorial boards of the European Sociological Review and International Sociology.

Happiness by Richard Layard

Happiness
Richard Layard
AED 57.00
ISBN 9780241952795

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Description

In this new edition of his landmark book, Richard Layard shows that there is a paradox at the heart of our lives. Most people want more income. Yet as societies become richer, they do not become happier. This is not just anecdotally true, it is the story told by countless pieces of scientific research. We now have sophisticated ways of measuring how happy people are, and all the evidence shows that on average people have grown no happier in the last fifty years, even as average incomes have more than doubled. In fact, the First World has more depression, more alcoholism and more crime than fifty years ago. This paradox is true of Britain, the United States, continental Europe, and Japan. What is going on? Now fully revised and updated to include developments since first publication, Layard answers his critics in what is still the key book in 'happiness studies'.

About the Author

Richard Layard is an economist who believes that the happiness of society does not necessarily equate to its wealth. He founded the Centre for Economic Performance at the London School of Economics, Europe’s leading economic research centre. His research into the subject of happiness brings together findings from such diverse areas as psychology, philosophy, neuroscience and sociology. Since 2000 he has been a member of the House of Lords. He is the author of Happiness: Lessons from a New Science.

Revolution:How To Thrive In Crazy Times by Bill Lucas

Revolution:How to Thrive in Crazy Times
Bill Lucas
AED 97.00
ISBN 9781845901295

Description

In rEvolution, best-selling author Bill Lucas puts forward suggestions on some of the ways we can all succeed in today's complex world. In the coming decades, we face significant global challenges in terms of climate change, biodiversity, food and water resources and violent extremism. 150 years after Charles Darwin invented the concept of natural selection, Bill argues that the rules of evolution are changing. To thrive in our current crazy world we need a new kind of 'mind-ware.' Specifically, we need to develop our adaptive intelligence.

Drawing on new and emerging sciences and using approaches previously applied in other domains, this book describes some of the practical steps we can take at home, at school, in the workplace and in the wide community around us to ensure that we can constantly adapt to new circumstances. Bill's analysis, optimism, and suggestions for practical learning make this an essential addition to the book shelf of all thoughtful questioning members of our species.

About the Author

Bill Lucas is the best-selling author of Power Up Your Mind and is a sought after speaker, facilitator and strategist. He is an expert on leadership, change, lifelong learning, creativity, communication, the operation of the mind and parenting. He currently runs his own learning strategies business in the UK.

The Big Mo by Mark Roeder

The Big Mo
Mark Roeder
AED 73.00
ISBN 9780753539378 

Description

News cycles move faster now than ever before, technology allows us to connect with others in seconds and markets crumble faster than ever. Amidst it all we've come to accept - even expect - that events will continue to accelerate and have an ever greater impact: that the next disaster will always be bigger than the last, that more money than ever will be made in business. Welcome to the new world, in which momentum is the driving force behind everything. Drawing on the latest research by economists and scientists as well as real-life examples, Mark Roeder charts the unstoppable rise of the Big Mo. He reveals why momentum was the real driver of the global financial crisis and how this mysterious force is also at work in spheres as diverse as the media, politics and the environment. This provocative book is essential reading for anyone who wants to understand the dangers of 'going with the flow' and harness the power of positive momentum.

About the Author

Mark Roeder is an author, cultural commentator and corporate executive. He was global head of advertising at UBS, one of the largest banks in the world, and previously held senior positions at Zurich Financial Services and Westpac Banking Group. He has lived and worked in New York, London, Sydney and Zurich. Currently he works with David Hale Global Economics and lives in Sydney and Zurich.

Made To Stick by Chip Heath & Dan Heath

Made to Stick
Chip Heath & Dan Heath
AED 47.00
ISBN 9780812982008

Description

Mark Twain once observed, “ A lie can get halfway around the world before the truth can even get its boots on.” His observation rings true: Urban legends, conspiracy theories, and bogus public-health scares circulate effortlessly. Meanwhile, people with important ideas—businessmen, educators, politicians, journalists, and others—struggle to make their ideas “stick.”

Why do some ideas thrive while others die? And how do we improve the chances of worthy ideas? In Made to Stick, accomplished educators and idea collectors Chip and Dan Heath tackle head-on these vexing questions. Inside, the brothers Heath reveal the anatomy of ideas that “stick” and explain sure-fire methods for making ideas stickier, such as violating schemas, using the Velcro Theory of Memory, and creating “curiosity gaps.”

In this indispensable guide, we discover that “sticky” messages of all kinds—from the infamous “organ theft ring” hoax to a coach’s lessons on sportsmanship to a product vision statement from Sony—draw their power from the same six traits.

Made to Stick is a book that will transform the way you communicate ideas. It’s a fast-paced tour of idea success stories (and failures)—the Nobel Prize-winning scientist who drank a glass of bacteria to prove a point about stomach ulcers; the charities who make use of the Mother Teresa Effect; the elementary-school teacher’s simulation that actually prevented prejudice . Provocative, eye-opening, and funny, Made to Stick shows us the principles of successful ideas at work—and how we can apply these rules to making our own messages “stick.”

About the Author

Chip Heath is the Thrive Foundation of Youth Professor of  Organizational Behavior in the Graduate School of Business at Stanford University. He is the co-author of Switch: How to Change Things When Change Is Hard, which debuted at #1 on the New York Times and Wall Street Journal bestseller lists. The Heath brothers previously co-wrote the critically acclaimed book Made to Stick, which was named the Best Business Book of the Year, spent 24 months on the BusinessWeek bestseller list, and has been translated into 29 languages, the last of which was Slovak.

Click by Ori & Rom Brafman

Click: The Magic of Instant Connections - and how they can transform our work and relationships
Ori & Rom Brafman
AED 75
ISBN 9780753539392

Description

In a book that combines psychology and sociology with an insightful understanding of human interactions, Ori and Rom Brafman have written a compelling narrative that helps us to understand the magic behind those moments when we form an incredible connection with other people, or which cause us to become fully engaged in whatever we are doing. In a page-turning narrative in the fashion of their previous book, Sway, the co-authors explore those peak moments in our lives when people or hobbies or activities fully engage our attention - when they 'click' with us. Drawing from recent research in psychology and sociology, and told through the same kinds of engaging stories that made Sway a New York Times bestseller, Click takes us on a roller coaster journey of discovery into those moments in our lives when we are 'in the zone' - when the rest of the world drops away and everything seems to fall into place.

About the Author

Ori Brafman is the author of The Starfish and the Spider (Portfolio, 2007). He lectures internationally in front of Fortune 500, government and military audiences. He also serves on the boards of non-profit organisations A Home Within and The Plexus Institute. He holds an MBA from Stanford Graduate School of Business. Rom Brafman holds a doctoral degree in psychology and runs a private practice in Palo Alto, California. He has won awards for excellence in teaching and promoting positive human growth. 

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Blink by Malcolm Gladwell

Blink: The Power of Thinking without Thinking
Malcolm Gladwell
AED 63
ISBN 9780141014593

Description

How do we make decisions--good and bad--and why are some people so much better at it than others? Thats the question Malcolm Gladwell asks and answers in the follow-up to his huge bestseller, The Tipping Point. Utilizing case studies as diverse as speed dating, pop music, and the shooting of Amadou Diallo, Gladwell reveals that what we think of as decisions made in the blink of an eye are much more complicated than assumed. Drawing on cutting-edge neuroscience and psychology, he shows how the difference between good decision-making and bad has nothing to do with how much information we can process quickly, but on the few particular details on which we focus. Leaping boldly from example to example, displaying all of the brilliance that made The Tipping Point a classic, Gladwell reveals how we can become better decision makers--in our homes, our offices, and in everyday life. The result is a book that is surprising and transforming. Never again will you think about thinking the same way.

About the Author

Malcolm Gladwell has been a staff writer with The New Yorker magazine since 1996. His 1999 profile of Ron Popeil won a National Magazine Award, and in 2005 he was named one of Time Magazine's 100 Most Influential People. He is the author of three books, "The Tipping Point: How Little Things Make a Big Difference," (2000) , "Blink: The Power of Thinking Without Thinking" (2005), and "Outliers: The Story of Success" (2008) all of which were number one New York Times bestsellers.

From 1987 to 1996, he was a reporter with the Washington Post, where he covered business, science, and then served as the newspaper's New York City bureau chief. He graduated from the University of Toronto, Trinity College, with a degree in history. He was born in England, grew up in rural Ontario, and now lives in New York City.

What the Dog Saw by Malcolm Gladwell

What the Dog Saw
Malcolm Gladwell
AED 76
ISBN 9781846142949 

Description

Malcolm Gladwell's new book, WHAT THE DOG SAW, presents nineteen brilliantly researched and provocative essays that exhibit the curiosity his readers love, each with a graceful narrative that leads to a thought-provoking analysis. The explorations here delve into subjects as varied as why some people choke while others panic; how changes meant to make a situation safer — like childproof lids on medicine — don't help because people often compensate with more reckless behavior; and the idea that genius is inextricably tied up with precocity.

"You don't start at the top if you want to find the story. You start in the middle, because it's the people in the middle who do the actual work in the world," writes Gladwell in the preface toWHAT THE DOG SAW. In each piece, he offers a glimpse into the minds of a startling array of fascinating characters. "We want to know what it feels like to be a doctor," he insists, rather than what doctors do every day, because "Curiosity about the interior life of other people's day-to-day work is one of the most fundamental of human impulses." Like no other writer today, Gladwell satisfies this impulse brilliantly, energizing and challenging his readers.

About the Author

Malcolm Gladwell has been a staff writer with The New Yorker magazine since 1996. In 2005 he was named one of Time Magazine's 100 Most Influential People. He is the author of The Tipping Point: How Little Things Make a Big Difference (2000), Blink: The Power of Thinking Without Thinking (2005) and most recently, Outliers (2008) all three of which were number one New York Times bestsellers.

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